跪求高手翻译啊 不要用google 因为这个我也会New advertising media as mobile and fixed Internet also address another problem. Traditional mass media advertising has shortcomings concerning the measurements of advertising effectiveness (

跪求高手翻译啊 不要用google 因为这个我也会New advertising media as mobile and fixed Internet also address another problem. Traditional mass media advertising has shortcomings concerning the measurements of advertising effectiveness (
跪求高手翻译啊 不要用google 因为这个我也会
New advertising media as mobile and fixed Internet also address another problem. Traditional mass media advertising has shortcomings concerning the measurements of advertising effectiveness (Trommsdorff & Becker, 2001) as well as the allocation of advertising messages. That affects cost efficiency and increase the acceptance of new advertising media. 2 Situation Dependency in Mobile Networks
One characteristic of the mobile industry is the exclusive control over important assets (Camponovo & Pigneur, 2003), such as licenses or mobile networks. Mobile network operators own the infrastructure that, with the Situation Concept, may provide not only the foundation for communication but also highly valuable information about its users. Public mobile cellular networks, currently in use for example in the shape of GSM, are able to determine the user’s identity as well as to some degree his or her position. In mobile networks that information is usually applied only to enable routing of calls or for billing purposes.
The Situation Concept (Figge et al, 2003) is an approach for utilising the mentioned meta-data of mobile communication and is based on the idea that identity and position help to determine the user’s current situation. Extended by the available time element, the knowledge about the situation is helpful when it comes to ad-hoc relationships between a mobile user and a new, previously unknown service provider, which is regularly the case in the context of mobile service provisioning.
The following paragraphs will describe in more detail the process that leads from raw technical network data to rich semantic information about the user’s usage situation. 2.1 Situation Concept
When offering the already mentioned mobile service portals to its customers, mobile network operators typically are cooperating with external parties, so called service providers (e.g. Vivendi Universal for entertainment services or Reuters for news services). These are part of the mobile service value chain for the sake of decentralised and specialised service provisioning. The technical relation between the mobile network operator and the service provider is currently often limited to the sole Internet based connection. The mobile network operator adds only little supplemental information. When applying the Situation Concept, the involvement of the service provider changes tremendously. In the following paragraph the determination of the situation and the interpretation is explained and how it could be made available to external service providers. Figure 1 illustrates the necessary steps and tasks. 2.1.1 Determination At the time a service is requested by the mobile user the mobile network operator is able to retrieve the following user specific information:

跪求高手翻译啊 不要用google 因为这个我也会New advertising media as mobile and fixed Internet also address another problem. Traditional mass media advertising has shortcomings concerning the measurements of advertising effectiveness (
真的很长
新的广告媒体的移动和固网互联网也提出了另一个问题.传统大众媒体的广告有缺陷有关的测量及广告效果(Trommsdorff贝克,2001年)以及广告讯息的分配.成本,影响工作效率,提高接受新的广告媒体.2情况依赖在手机网络
手机产业的特征之一是独家的重要资产(Camponovo控制及Pigneur》,2003),如执照或移动网络.移动网络运营商的基础设施,在这种情况下,概念,可以提供不仅是沟通基础,但也非常有价值的信息关于它的使用者.公众移动蜂窝网络为例,目前正在使用的形状的GSM、可以测定了用户的身份以及在某种程度上他或她的职位.在手机网络信息通常适用于,只是为了使路由的电话或有关宣传用途.
(Figge情况吴景之概念,2003)是一个很好的方法为利用提到元数据的移动通讯和基于这样一种理念:身份和地位有助于确定用户的当前情况.延长现有的时间因素,知识的情况是很有用的,当谈到特设的关系,并提出了一种新的移动用户服务提供商,以前未知的情况,这是定期的语境中,移动服务保障.
以下各节将描述的过程,更详细地领导从原始技术网络数据到富裕的语义信息用户的使用情况.2.1情况的概念
当提供已经提到的移动服务的门户网站,其客户,移动网络运营商通常与外部机构合作,所谓的服务提供商(例如.维旺迪环球娱乐服务或者路透社新闻服务).